[Wiki Loves Monuments] [Wikimedia-l] Wiki Loves Monuments in Italy largely blocked by WMF fundraising

Sun Aug 30 13:35:28 UTC 2015

Hi all,

New update:

The Italian team had some calls with the fundraising team and it resulted
in:
* Wiki Loves Monuments gets the whole 4th week of September. So we will
have the WLM banner alone the first and the last week.
* WLM IT is discussing with the community a message in the Main Page of
Wikipedia
* WMF will try to put a link to WLM in the banner
* WMF will put a link to WLM in the Thank You letter for donors.
* WMF is helping WLM Italy with a blogpost in the blog, and social media
fire

They made clear this won't happen again.

To me, the only improvements is their promise it won't happen again, what
we certainly keep them having their promise in future, and that the amount
of time the Wiki Loves Monuments banner is shown will be 50% of the time.

The rest of the outcomes is lousy and they sold us empty boxes. Wiki Loves
Monuments depends for about 99% on a CentralNotice banner. Most visitors to
Wikipedia do not visit the main page of a wiki. I do not believe a small
link to WLM in a large fundraising banner would help or is seen. I do not
believe that a link in the Thank You letter for donors would work. A
blogpost will be written anyway, as Wiki Loves Monuments is the largest
project of the Wikimedia movement, but still it would not reach to the core
people Wiki Loves Monuments is aiming at. And a social media fire, I have
no believe in it that WMF would have any control in such and the core
infrastructure is not under control by WMF.

And still no explanation why it is not possible to move the fundraising
banner to a month later...

I can only conclude that we have been put off, in Dutch: afgescheept worden
(literally: being shipped of).

At such having a blocking banner is sad news. A competition is large ruined
by it.

What I consider the most demotivating is the play the fundraising team of
WMF has played. I certainly do not consider it fair play. Too many empty
promises, dividing the community to get less resistance, no fair
negotiations, usage of the inexperience of volunteers, and more.

And even after explaining the community perspective many times by multiple
people, I still have the impression some people in WMF still do not really
get it.

I had the occasion in the past weeks that I spoke with people from WMF who
are working for the foundation for some years, and I had to explain what
Wiki Loves Monuments is. (And that was not the first time.) It is the
largest project of the movement, recognised as largest photo contest in the
world, and some WMF people do not know or understand. I was so friendly to
explain it of course, but it gave mixed feelings.

And even after explaining the community perspective many times by multiple
people, they do not really get it.

Lessons to be learned:
* Do not assume that the fundraising team takes the best position for the
movement, they have a target to make.
* Do not assume the fundraising team plays a fair play. They have a lot of
weight and use it.
* Do not assume that their first offer (in case of a blocking banner) is a
balanced, reasonable and well thought one.
* Do not expect them to know how much the impact is of something.
* Do expect them to offer empty shells/boxes/etc and are not impressed by
those.
* Say always no if they ask if a blocking banner or two banners at the same
time is okay. It has a devastating effect on your results. Yes you can,
some chapters did and that was taken into account seriously.
* Always have the complete team involved in the communication, and even
think of asking advisers (from outside WMF) for support and feedback on the
proposals. Always have someone involved who has years of experience in this
matter, otherwise you loose and the whole community looses.

But I think the best lesson learned is: with every blocking banner, let the
community publicly decide what should be chosen.

Romaine

2015-08-30 14:00 GMT+02:00 Steinsplitter Wiki <steinsplitter-wiki at live.com>:

> I 100% agree with rupert's thoughts.
>
> Wiki(p|m)edia was and is mad be volunteers, therefore volunteer first
> should apply. Volunteers are contributing the content for exactly zero
> dollars per hour. It is all because of free knowledge and other stuff, but
> not about money. It looks like money is fore some people moor important
> than free knowledge. It is frustrating...
>
> Regards,
> Steinsplitter
>
> > From: rupert.thurner at gmail.com
> > Date: Sat, 29 Aug 2015 21:35:46 +0200
> > To: janbart at wikimedia.org; patricio.lorente at gmail.com;
> me.lyzzy at gmail.com; ubifrieda at gmail.com; jmh649 at gmail.com;
> darekj at alk.edu.pl; denny.vrandecic at kit.edu; jwales at wikia.com;
> stu at wikimedia.org
> > CC: wikilovesmonuments at lists.wikimedia.org;
> wikimedia-l at lists.wikimedia.org
> > Subject: Re: [Wikimedia-l] [Wiki Loves Monuments] Wiki Loves Monuments
> in Italy largely blocked by WMF fundraising
> >
> > dear board,
> >
> > allow me to directly ask you to stop these fundraising persons to spoil
> > wiki loves monuments because of less than intelligent KPIs. WMF cannot
> and
> > should not behave like an elephant in the porcelain shop. there is a
> simple
> > technical solution to the problem below, to have a combined banner for
> WLM
> > and donation. it is impossible that more money at stake as is covered by
> > the reserves, isn't it? i am really lacking words here ... the only ones
> i
> > could find would not be compliant with the friendly space policy. if we
> as
> > movement do not follow through the "volunteer first" rule than it is
> better
> > to dissolve WMF, or split it in two parts, one holding the rights to the
> > web URLs, i.e. right to banner, the other one employing all the people
> > doing some work.
> >
> > best,
> > rupert
> >
> >
> > On Mon, Aug 24, 2015 at 3:49 PM, Andrea Zanni <zanni.andrea84 at gmail.com>
> > wrote:
> >
> > > Hello everyone.
> > > Sorry for the long mail but we wanted to explain the situation for
> > > Wikimedia Italia.
> > > The conversation is going on and it's better to clear some important
> > > points.
> > >
> > > In the second week of August Wikimedia Italia has been contacted by
> > > Kalliope Tsouroupidou and later by Jessica Robell, who explained that
> the
> > > Wikimedia Foundation was planning to have a fundraising campaign in
> Italy
> > > in September.
> > > We have been surprised by that, since Wiki Loves Monuments is
> well-known to
> > > run in September, and it has been like that for years.
> > > Moreover, there has been a similar clash in 2014:  we discussed for
> several
> > > days, and in the end we reached a compromise, and the FR banners went
> live
> > > just for the last days.
> > > It was not perfect, but we had WLM banners for almost all September.
> > > This year the clash is on the whole month of September. Given the
> history,
> > > and the very fact that Wikimedia Italia has planned WLM and written so
> in
> > > the FDC application, we feel that WMIT has not been negligible in
> matters
> > > of
> > > communication.
> > > We are not *happy* with the situation,
> > > the very existence of the clash, the fact that all this appeared in the
> > > middle of August, while we were all on holiday and just few weeks
> before
> > > the beginning of WLM.
> > > We just decided not to pick up a fight, as we believe in constructive
> > > conversation and negotiation.
> > > The agreement we reached is very painful for WMIT and WLM: it's just
> better
> > > than not having the banners at all, or to have them for just a few
> days in
> > > the middle of September.
> > > Conversations with the FR team has been firm, but polite: this does not
> > > mean that we are happy about what is happening.
> > > Moreover, we will have to discuss with FDC to renegotiate expected
> results
> > > for WLM in 2015.
> > >
> > > Having the fundraising campaign in September in Italy has a clear
> negative
> > > impact on Wiki Loves Monuments, the largest project of Wikimedia
> Italia.
> > > This will not only likely reduce the number of participants and
> uploaded
> > > pictures, but will also put us in a difficult position in front of our
> > > sponsors and partners, including 200+ municipalities, 100+ cultural
> > > institutions, and some major partners, like FIAF (the Federation of
> Italian
> > > photographers' associations), ICOM (the International Council of
> Museums),
> > > the Toscana Foto Festival (a major photo festival), Touring Club
> Italiano
> > > (the largest Italian touristic association), and others. WMIT spends
> > > thousands of euros in WLM each year - not because we waste money, but
> > > because we have higher stakes.
> > >
> > > This year, we will have in the Italian Jury international renowned
> > > photographers like (prabably: yet to be confirmed) Steve McCurry (
> > > https://en.wikipedia.org/wiki/Steve_McCurry) and Franco Fontana (
> > > https://en.wikipedia.org/wiki/Franco_Fontana).
> > > This year, in June, we were received by several politicians from the
> > > Italian Parliament for an official meeting regarding the law we are
> > > fighting
> > > as WMIT.
> > >
> > > Because of the specific challenges we face, WLM in Italy goes beyond
> being
> > > a photographic competition and is also an opportunity to create
> > > relationships and advocate for the freedom of taking pictures of
> monuments.
> > >
> > > Italy does not have "freedom of panorama".
> > > Worst, Italy does not have freedom of panorama for any kind of
> monuments,
> > > even if copyright has expired.
> > > We need to ask for permission to make pictures of monuments. For.
> Every.
> > > Monument.
> > > We have to create lists of monuments to be photographed. There is no
> > > official list of monuments in Italy.
> > >
> > > There is *extensive* documentation here:
> > >
> > >
> https://meta.wikimedia.org/wiki/Italian_cultural_heritage_on_the_Wikimedia_projects
> > >
> > > This is very important to know to put in perspective WLM Italy stats:
> > > http://stats.wikilovesmonuments.cl/italy. As an example, it is the
> reason
> > > why we have so many participants who contribute for few pics each. In
> 2014
> > > alone, we had 1038 uploaders, but we were only 6th in terms of number
> of
> > > photos.
> > >
> > > The global fundraising is essential to our movement.
> > > It funds Wikipedia operations, software development, the Wikimedia
> > > Foundation, many chapters and affiliates, and, of course, also Wiki
> Loves
> > > Monuments (even tough in Italy it is primarily funded from other
> sources).
> > > The global fundraising is meant to support the Wikimedia movement:
> but, for
> > > this very reason, it is a pity to have it clashing to one of the very
> > > activities it is meant to support.
> > > Especially since we are not talking about a 2 hours editathon in a
> small
> > > library in the middle of nowhere, but about an international
> competition
> > > who ended up in the Guinnes World Records, bringing thousands of
> pictures
> > > to the Wikimedia projects.
> > > We understand that fundraising is not an easy job, especially when it
> is
> > > done on a global level. Yet we feel obliged to use donors money to
> build
> > > and deliver the best projects we can: firstly out of respect for all
> the
> > > people who decided to donate their time, their money or their career
> to the
> > > movement; secondly because a badly executed projects could also have a
> > > negative impact on the next fundraising campaigns.
> > > We are all part of the same movement: the work of the WMF fundraising
> team
> > > is strictly linked to that of the community. We would like to be
> confident
> > > that what is happening now won't happen for a third time, and that in
> the
> > > future we will be able to communicate more effectively and work more
> > > collaboratively.
> > > We really are looking forward a more effective cooperation with WMF
> and all
> > > other Wikimedia Affiliates: collaboration is the very pillar of all the
> > > Wikimedia movement.
> > >
> > > We would like to thank all the people who supported us and gave us
> opinions
> > > and advices on this mailing list and elsewhere.
> > > We are very proud to be part of such a great community, and we would
> like
> > > to see it become wider and bigger.
> > >
> > > Andrea Zanni
> > > for the board of Wikimedia Italia
> > > _______________________________________________
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