[Wiki Loves Monuments] [Wikimedia-l] Wiki Loves Monuments in Italy largely blocked by WMF fundraising

rupert THURNER rupert.thurner at gmail.com
Sat Aug 29 19:35:46 UTC 2015

dear board,

allow me to directly ask you to stop these fundraising persons to spoil
wiki loves monuments because of less than intelligent KPIs. WMF cannot and
should not behave like an elephant in the porcelain shop. there is a simple
technical solution to the problem below, to have a combined banner for WLM
and donation. it is impossible that more money at stake as is covered by
the reserves, isn't it? i am really lacking words here ... the only ones i
could find would not be compliant with the friendly space policy. if we as
movement do not follow through the "volunteer first" rule than it is better
to dissolve WMF, or split it in two parts, one holding the rights to the
web URLs, i.e. right to banner, the other one employing all the people
doing some work.


On Mon, Aug 24, 2015 at 3:49 PM, Andrea Zanni <zanni.andrea84 at gmail.com>

> Hello everyone.
> Sorry for the long mail but we wanted to explain the situation for
> Wikimedia Italia.
> The conversation is going on and it's better to clear some important
> points.
> In the second week of August Wikimedia Italia has been contacted by
> Kalliope Tsouroupidou and later by Jessica Robell, who explained that the
> Wikimedia Foundation was planning to have a fundraising campaign in Italy
> in September.
> We have been surprised by that, since Wiki Loves Monuments is well-known to
> run in September, and it has been like that for years.
> Moreover, there has been a similar clash in 2014:  we discussed for several
> days, and in the end we reached a compromise, and the FR banners went live
> just for the last days.
> It was not perfect, but we had WLM banners for almost all September.
> This year the clash is on the whole month of September. Given the history,
> and the very fact that Wikimedia Italia has planned WLM and written so in
> the FDC application, we feel that WMIT has not been negligible in matters
> of
> communication.
> We are not *happy* with the situation,
> the very existence of the clash, the fact that all this appeared in the
> middle of August, while we were all on holiday and just few weeks before
> the beginning of WLM.
> We just decided not to pick up a fight, as we believe in constructive
> conversation and negotiation.
> The agreement we reached is very painful for WMIT and WLM: it's just better
> than not having the banners at all, or to have them for just a few days in
> the middle of September.
> Conversations with the FR team has been firm, but polite: this does not
> mean that we are happy about what is happening.
> Moreover, we will have to discuss with FDC to renegotiate expected results
> for WLM in 2015.
> Having the fundraising campaign in September in Italy has a clear negative
> impact on Wiki Loves Monuments, the largest project of Wikimedia Italia.
> This will not only likely reduce the number of participants and uploaded
> pictures, but will also put us in a difficult position in front of our
> sponsors and partners, including 200+ municipalities, 100+ cultural
> institutions, and some major partners, like FIAF (the Federation of Italian
> photographers' associations), ICOM (the International Council of Museums),
> the Toscana Foto Festival (a major photo festival), Touring Club Italiano
> (the largest Italian touristic association), and others. WMIT spends
> thousands of euros in WLM each year - not because we waste money, but
> because we have higher stakes.
> This year, we will have in the Italian Jury international renowned
> photographers like (prabably: yet to be confirmed) Steve McCurry (
> https://en.wikipedia.org/wiki/Steve_McCurry) and Franco Fontana (
> https://en.wikipedia.org/wiki/Franco_Fontana).
> This year, in June, we were received by several politicians from the
> Italian Parliament for an official meeting regarding the law we are
> fighting
> as WMIT.
> Because of the specific challenges we face, WLM in Italy goes beyond being
> a photographic competition and is also an opportunity to create
> relationships and advocate for the freedom of taking pictures of monuments.
> Italy does not have "freedom of panorama".
> Worst, Italy does not have freedom of panorama for any kind of monuments,
> even if copyright has expired.
> We need to ask for permission to make pictures of monuments. For. Every.
> Monument.
> We have to create lists of monuments to be photographed. There is no
> official list of monuments in Italy.
> There is *extensive* documentation here:
> https://meta.wikimedia.org/wiki/Italian_cultural_heritage_on_the_Wikimedia_projects
> This is very important to know to put in perspective WLM Italy stats:
> http://stats.wikilovesmonuments.cl/italy. As an example, it is the reason
> why we have so many participants who contribute for few pics each. In 2014
> alone, we had 1038 uploaders, but we were only 6th in terms of number of
> photos.
> The global fundraising is essential to our movement.
> It funds Wikipedia operations, software development, the Wikimedia
> Foundation, many chapters and affiliates, and, of course, also Wiki Loves
> Monuments (even tough in Italy it is primarily funded from other sources).
> The global fundraising is meant to support the Wikimedia movement: but, for
> this very reason, it is a pity to have it clashing to one of the very
> activities it is meant to support.
> Especially since we are not talking about a 2 hours editathon in a small
> library in the middle of nowhere, but about an international competition
> who ended up in the Guinnes World Records, bringing thousands of pictures
> to the Wikimedia projects.
> We understand that fundraising is not an easy job, especially when it is
> done on a global level. Yet we feel obliged to use donors money to build
> and deliver the best projects we can: firstly out of respect for all the
> people who decided to donate their time, their money or their career to the
> movement; secondly because a badly executed projects could also have a
> negative impact on the next fundraising campaigns.
> We are all part of the same movement: the work of the WMF fundraising team
> is strictly linked to that of the community. We would like to be confident
> that what is happening now won't happen for a third time, and that in the
> future we will be able to communicate more effectively and work more
> collaboratively.
> We really are looking forward a more effective cooperation with WMF and all
> other Wikimedia Affiliates: collaboration is the very pillar of all the
> Wikimedia movement.
> We would like to thank all the people who supported us and gave us opinions
> and advices on this mailing list and elsewhere.
> We are very proud to be part of such a great community, and we would like
> to see it become wider and bigger.
> Andrea Zanni
> for the board of Wikimedia Italia
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