[Mediawiki-i18n] [WikimediaMobile] Analysis of the hamburger icon

Jon Robson jdlrobson at gmail.com
Fri Dec 5 16:56:03 UTC 2014

You can see this in comparison to other features.

Yes it is indeed more useful than items in the menu but as you can see in
the graph the features are near identical in terms of clicks tracked.
However what striked me as odd was that the number of clicks varied
drastically depending on the language (although correlated for all
languages they are not collerated per language).

Yes this could mean other things such as languages are more important in
the given language and thus it is more useful (maybe the language is
incomplete) and tied to what you and Nemo suggested it is more prevalent on
the screen. Yet i cant help but wonder if it also might hint at something
to do with the icons effectiveness especially when I look at well developed
wiki's such as Chinese and Japanese when compared to English.

By the way, we don't have that much fine grained information with regards
to shat type of pages they clicked these features on.

It might be useful to try a different logo on one of the projects e.g.
Japanese and see how this gets impacted by the change. If there is no
drastic change we could probably conclude that indeed my comparison sucks
:) We can certainly use clicks as a guideline of whether the icon is
getting more effective.

I'm ccing analytics in case they have any views on this.
On Dec 5, 2014 2:26 AM, "Amir E. Aharoni" <amir.aharoni at mail.huji.ac.il>

> The similarity in the numbers is indeed striking, but I don't think that
> it says much about the perception of the hamburger icon. I suspect that for
> most readers the language button is more useful than *any* of the actions
> in the hamburger menu - home, random, nearby, watchlist, settings, log in.
> To confirm it, I'd love to see the the numbers for these other actions.
> Also, as Nemo asks, it would be useful to see pages without language links
> separated, and to also see page length taken into account somehow - on a
> short page it is easier to see the languages button (less or no scrolling),
> and there's more motivation to tap it (the hope to read more in another
> language).
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